This Privacy Policy describes how your personal information is collected, used, and shared when you visit Op-Med UK.
Personal Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse Op-Med, information is collected about the individual web pages or products that you view, what websites or search terms referred you to Op-Med, and how you interact with the site. This automatically-collected information is referred to as “Device Information.”
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on Op-Med, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Op-Med.
Finally, we also collect information including your name, email address, profession, grade, place of work, geolocation and demographics only when you share this information through our forms or when you receive emails. This information is referred to as “Marketing Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Order Information & Marketing Information.
Personal Information
We only use this Personal Information to:
- Communicate with you
- In line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
- Use anonymised data for research purposes or publications
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise Op-Med (for example, by generating analytics about how our customers browse and interact with Op-Med, and to assess the success of our marketing and advertising campaigns).
Sharing Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page. You can opt out of targeted advertising on Facebook, Google, Bing or by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter Op-Med’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Data Retention
When you provide information through Op-Med, we will retain your information unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, exercise any rights or if you would like to make a complaint, please contact us by e-mail at [email protected]